DIGITAL MARKETING MANAGER
If you live and breathe digital marketing, then you have an excellent opportunity to lead our Digital Marketing Department. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize digital marketing campaigns for our clients across all digital channels.
Roles & Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with agencies and other vendor partners if needed
- Evaluate emerging technologies and executing it
Requirements
- MBA in marketing or a related field
- Proven working experience in digital marketing - preferably 2 years
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in setting up and optimizing Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
